Privacy Policy

Effective date: July 15, 2026

This Privacy Policy explains how Four Eyes Media LLC ("Four Eyes Media," "we," "us," or "our") collects, uses, and shares information when you visit this website (the "Site"), operated as part of the Wayfinder brand.

1. Information We Collect

We do not require you to create an account or submit a contact form to browse this Site. We do collect limited information automatically and through third-party tools, including:

Usage data — pages visited, time on page, device/browser type, approximate location, and referring URLs, collected via Google Analytics.
Cookies and similar technologies — small files stored on your device to remember preferences and recognize repeat visits.
Advertising identifiers — collected via retargeting and conversion-tracking pixels (for example, Meta/Facebook Pixel, X/Twitter Pixel, or similar tools) that may be added to this Site over time.

2. Google Analytics

We use Google Analytics to understand how visitors use this Site. Google Analytics uses cookies to collect standard internet log information and visitor behavior in an anonymous form. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

3. Retargeting and Advertising Pixels

We may use retargeting/remarketing pixels to show you relevant ads on other websites and platforms after you visit this Site, based on your browsing behavior here. These third-party vendors use cookies to serve ads based on your prior visits. You can opt out of interest-based advertising through tools such as the Digital Advertising Alliance opt-out page or your browser/device privacy settings.

4. Cookies

Cookies are small text files stored on your device. You can set your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of this Site and other websites you visit.

5. How We Use Information

To understand and improve how visitors use the Site
To measure the performance of content and marketing campaigns
To show relevant advertising on other platforms

We do not sell your personal information.

6. Third-Party Links

This Site links to third-party platforms (including social media, YouTube, Substack, and business websites). We are not responsible for the privacy practices of those third parties. Please review their privacy policies directly.

7. Data Retention

Analytics and advertising data is retained according to the retention settings of the respective third-party tools (for example, Google Analytics' default retention periods), which we may configure or update from time to time.

8. Your Rights

Depending on your location, you may have rights to access, correct, or delete personal information collected about you, or to opt out of certain data processing. To make a request, contact us using the information below.

9. Children's Privacy

This Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

11. Contact Us

Questions about this Privacy Policy can be sent to wayfindershea@gmail.com.

This is a general-purpose template provided for convenience and does not constitute legal advice. Four Eyes Media LLC should have this policy reviewed by a qualified attorney to confirm it meets applicable legal requirements (e.g., GDPR, CCPA/CPRA) for its specific use of analytics, pixels, and cookies.